You can monitor traffic to the Instant Valuation Tool (IVT) , and see how well it’s converting, and track traffic sources by adding Google Analytics. Once you’ve signed up to Google Analytics (or if you already use it), do the following:
1. Open your IVT settings page and scroll down to the analytics section.
2. Get your unique tracking ID (it will be in this format: UA-XXXXXX-X) Google provides a guide on how to access this here - https://support.google.com/analytics/answer/7372977?hl=en