Instant Valuation Tool
Lead Responder

Facebook Advertising

The Facebook pixel enables you to measure, optimise and build audiences for your Facebook ad campaigns. You can measure how many people use your AVM as a result of your Facebook Ads, and retarget them.

  • To create a Facebook pixel, please follow this guide from Facebook.

  • Get the pixel ID (it will be a long number) and add it to your settings page.

  • When someone submits a lead, this will trigger a conversion on Facebook if they came through a Facebook ad.

  • You can also use this pixel to build a custom audience (to re-market to your instant valuation tool visitors).