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If you’re an ambitious estate agent looking for the tools that will help you get ahead of the competition, and improve customer experience, you’ve probably come across LeadPro and Boomerang from Homeflow.
So what’s the difference and most importantly, which should you use?
LeadPro responds to enquiries with a fully branded email response, including branch information and logo, which directs the enquirer to complete a qualifying questionnaire. Within the questionnaire LeadPro can identify vendor, landlord and referral leads as well as information about the property search. The enquirer is redirected to to the agent’s website once they’ve completed the questionnaire. All information gathered by LeadPro is sent through to the agent. More info can be found on our how it works page.
Boomerang from Homeflow responds to enquiries with a branded email. Their emails often include staff profiles, photos, and branch logo. Homeflow’s emails can suggest similar properties that the agent has advertised. The goal of these emails is to bring the enquirer back to the agent’s website and toward similar properties they could be interested in.
When asked if they could provide a general average open rate or click through rate on their emails for all their clients, Boomerang said they could not. On average LeadPro identifies each agent 3 vendor leads and 8 landlord leads per month, with 55% of people completing the questionnaire.
| Feature |  |
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| Can respond to enquiries instantly 24/7 |  |
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| Can respond outside office hours only | |
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| Sends a fully branded response to enquirers | |
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| Same day setup | |
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| SMS (text message) follow up | |
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| Integration with ProVal | |
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| Qualifies enquiries | |
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| Identifies vendor leads | |
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| Identifies landlord leads | |
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| Identifies referral leads | |
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| Books market appraisals | |
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| Emails enquirers with a list of similar properties | |
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| No training required | |
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| Directs traffic to your website | |
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| Cost | £50-£250/month | £50/month |
| No set up fee | |
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Overall they're very different services
It's clear that although LeadPro and Boomerang both offer an automatic response to enquiries, the depth of service is very different.
If you're a Homeflow client, and you can negotiate a free Boomerang account you should be using it. Instant replies are becoming the norm and they are what buyers and tenants expect. But... even if you can get Boomerang for free you should strongly consider upgrading your customer experience and using LeadPro. Why...?
LeadPro doesn't just auto reply, it engages customers.
LeadPro can email and text customers and it asks follow up questions, this is one of the key difference, it lets buyers and tenants build a relationship with your brand by giving you more information.
LeadPro also helps you pick up new business
LeadPro provides a fully branded email response directing people to a questionnaire, which identifies vendors, landlords, and referral leads. On average LeadPro identifies each agent 3 vendor leads and 8 landlord leads per month, with 55% of people completing the questionnaire.
You get more analytics with LeadPro
Every office will receive a metrics report with detailed analytics so you can track how many vendor, landlord and referral leads are being identified and are converting for your business.
What do estate agents think?
Find out how LeadPro improves customer experience by clicking below
Find out what all the fuss is about, get started with a free trial of LeadPro today
If you're not quite ready try LeadPro for free, why not see more of our client testimonials - See more of our client testimonials here, or book in for a live demo with one of our team by clicking here - book in for a free discovery call.
